Download e-book for iPad: Artificial Intelligence for Marketing: Practical by Jim Sterne

By Jim Sterne

ISBN-10: 1119406331

ISBN-13: 9781119406334

A user-friendly, non-technical advisor to the following significant advertising tool

Artificial Intelligence for Marketing provides a tightly-focused advent to laptop studying, written in particular for advertising pros. This publication will not educate you to be a knowledge scientist—but it does clarify how man made Intelligence and desktop studying will revolutionize your company's business plan, and train you the way to exploit it so much successfully. facts and analytics became desk stakes in sleek advertising, however the box is ever-evolving with info scientists constantly constructing new algorithms—where does that go away you? How can agents use the most recent facts technological know-how advancements to their virtue? This ebook walks you thru the "need-to-know" facets of man-made Intelligence, together with common language processing, speech acceptance, and the ability of desktop studying to teach you ways to utilize this expertise in a realistic, tactical way.

Simple illustrations make clear advanced innovations, and case reports convey how real-world businesses are taking the subsequent breakthrough. easy, pragmatic, and with out math required, this ebook can help you:

  • Speak intelligently approximately man made Intelligence and its merits in marketing
  • Understand how retailers and not using a facts technological know-how measure could make use of desktop studying technology
  • Collaborate with info scientists as an issue specialist to aid improve focused-use applications
  • Help your organization achieve a aggressive virtue via leveraging modern know-how in marketing

Marketing and information technological know-how are fast-moving, turbulent spheres that frequently intersect; that intersection is the place advertising execs decide up the instruments and techniques to maneuver their corporation ahead. man made Intelligence and desktop studying supply a data-driven foundation for extra strong and intensely-targeted advertising strategies—and businesses that successfully make the most of those most recent instruments will obtain the ease on the market. Artificial Intelligence for Marketing presents a nontechnical crash path that will help you remain prior to the curve.

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Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) by Jim Sterne

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