New PDF release: Advances in Advertising Research (Vol. VII): Bridging the

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

ISBN-10: 3658152192

ISBN-13: 9783658152192

concentrating on quite a number ads codecs, this publication presents overseas cutting-edge learn inter alia at the quick evolving and more and more complicated ads panorama that increases a couple of demanding situations for advertisers. extra learn is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in ads study are released through the ecu advertisements Academy (EAA). This quantity is a selective choice of examine provided on the 14th overseas convention in advertisements (ICORIA), which was once held in London (UK) in July 2015. The convention collected greater than one hundred fifty members from quite a few nations from approximately all continents, together with Europe, North and South the US, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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